2025 was a busy year at Deetken, full of new faces and a busy work and social calendar.
A highlight from the year, we welcomed Shannon Malovec who joined Deetken as a Partner in October. Shannon is an accomplished digital health executive with more than two decades of experience leading large-scale healthcare transformations and digital health initiatives in both the public and private sectors, including at BC’s Provincial Health Services Authority (PHSA) and TELUS Health. Among her career accomplishments, Shannon led the development of the BC Digital Health Strategy (published in 2023) and guided the province through significant cybersecurity incidents including the Crowdstrike outage. She also co-led BC’s digital response to the COVID-19 pandemic, implementing innovative technologies such as automated results notification, virtual health, case and contact tracing, and the BC vaccination program.
On a national level, Shannon co-led the Federal Provincial Territorial Digital Health and Health Data Table with Health Canada, facilitating collaboration and advancement among the provinces and territories on the development of a national digital health and health data action plan.
Shannon’s leadership is helping Deetken expand our healthcare practice across Canada as we partner with clients to solve challenging healthcare challenges. Shannon’s passion for advancing patient-centered solutions, strengthening digital and data capabilities, and improving experiences for patients, families, and providers make her an incredible addition to our leadership team. Welcome aboard, Shannon!
Read on to learn about our other highlights of 2025.
New Hires / Promotions
Deetken added several new team members in 2025. Athena Xu, Bart Wong and Girish Sharma joined as Associates, adding to our client delivery teams. Athena joined Deetken in September after serving as a Consulting Intern at the company and has already made significant contributions to her client accounts. She brings a diverse background in strategic business and risk management advisory services, including as a former corporate foreign exchange derivatives sales and trader at JPMorganChase in New York City. Bart and Girish joined Deetken in December. Prior to joining Deetken, Bart completed co-op terms at Safe Software and the Toronto Transit Commission. He has a Bachelor of Mathematics (Honours) in Mathematical Economics (Co-op) from the University of Waterloo and has completed Level I of the CFA Program and the Canadian Securities Course. Girish joined Deetken after serving three years in public sector consulting. He has a Master of Arts in Economics from the University of British Columbia and a Bachelor of Science (Honours) in Economics from Symbiosis International University in Pune, India.
Brian Hayes, Dick MacMillan, Emily Coates and Jamie Theroux joined as Senior Consultants in 2025. Based in Musquodoboit Harbour, NS, Dick is a senior IT consultant, program manager and business analyst with over 20 years’ experience at leading firms, including CGI Canada, NTT Data Canada Inc. and NorthBay Solutions. He has a Bachelor of Commerce (Co-op) degree from Dalhousie University, ITIL Foundation Certification and Leading Scaled Agile Certification. Emily is based on Vancouver Island and is a healthcare project leader with 20 years of experience managing complex, multi-stakeholder initiatives, clinical transformations, quality improvement, and capital and strategic planning. Emily holds a Bachelor of Science in Health Information Science and is a certified Project Management Professional (PMP®) and Lean Six Sigma Green Belt. Jamie is based in Winnipeg, MB, and brings over 20 years of experience in business strategy, strategic marketing, market research, customer experience, and channel development, including roles at Manitoba Telecom Services (now Bell MTS). She has an MBA from the University of Manitoba and a Bachelor of Commerce from the University of Lethbridge.
Additionally, Maya Migellano joined the team as a Business Development Specialist based in the Philippines. Maya has more than 14 years of experience in the government contracting, transportation, real estate, healthcare, and customer service sectors and will help further grow Deetken’s business development efforts.
Also last year, we announced Ruben Schneider was promoted to Principal. Ruben joined Deetken as an Associate in September 2019 after completing an M.A. in Economics at the University of British Columbia. Since then, he has become a critical member of several client account teams providing valuable qualitative and quantitative analysis and modelling support. In particular, Ruben has developed deep expertise in the healthcare, social services and energy sectors. Way to go, Ruben!
Finally, we’re pleased to announce we have hired Anita Yang as our new full-time People and Culture Manager who will support our HR, recruitment and performance management and help us to continue to build a winning culture at Deetken. Anita replaces Lucia Echeverria who has served as our Interim People and Culture Manager and returns to our sister company, Deetken Impact. Thank you Lucia for your support over the past year and welcome aboard Anita!
To read more about our new team members and the rest of the Deetken Insight team, visit our Team page.
Events Attended
Deetken team members participated in several events in 2025. Notably, Deetken sponsored and Partners André Powell and Shannon Malovec spoke at Bamberg Summit’s Canada Healthcare Innovation Summit on Nov. 19 in Montreal. It was our first time participating in the event which brought together healthcare leaders, policymakers and innovators from across the country to discuss the future of care.
We also exhibited at the e-Health Conference & Tradeshow in Toronto in June, showcasing our expertise in healthcare consulting. It was our second consecutive year participating at e-Health, which has become a highlight on our events calendar.
Other events we attended in 2025 included:
- CACP/BCACP Women in Policing Conference, March 2-4, Vancouver
- ViVE Conference, Feb. 16-19, Nashville, TN
- Infoway Partnership Conference, Nov. 17-18, Quebec City, QC
- Government Innovation Showcase, Dec. 2, Victoria, BC.
Volunteerism / Charitable Contributions
We continued to give back in meaningful ways in 2025, upholding Deetken’s commitment to making a positive, lasting impact in the communities where we live, work and play.
We’re also proud to say we raised a record $2,500 for Atira Women’s Resource Society on #GivingTuesday. 2025 was our 7th year supporting Atira, which provides housing, counselling and other essential services to women, children and gender-diverse individuals that are the victims of violence. We are honoured to support an organization that is building stronger, safer and more equitable communities for our most vulnerable citizens.
As we prepare for 2026, we look forward to an even busier year ahead.
To track all our latest news and updates, follow us on LinkedIn at https://www.linkedin.com/company/deetken-insight/.
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